Amul launches its pilot project “Amul Awaz Setu – a spoken web service in association with IBM to connect its lakhs of farmers spread in thousands of villages more closely to the dairy union. The objective of this project is to empower farmers with information which is relevant to them and served in a language that they understand. With this technology Amul wants to make the milk producers aware of different logistics and subsidy schemes of the dairy with periodic update. Also they will be provided awareness information in an interactive mode to prevent occurrence of diseases, educate to carry out first-aid treatment of their animals without assistance. To provide expert guidance, questions from milk producers’’ will be recorded and answers by expert veterinarians will be delivery within 24 hours.

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