CSR Initiatives

Rural Sanitation Campaign

Amul Dairy has launched a novel scheme for total rural sanitation and set a target for itself whereby not a single milk producer will attend to nature’s call in the open. The Dairy with the support of District Rural Development Agency (DRDA) will provide interest free loans to its milk producers in Anand and Kheda districts to set up ‘pucca’ toilet blocks, which will not only help women milk producers avoid embarrassment but will also ensure hygiene.

‘In five years’ time, dairy wishes to achieve the target of providing 100 per cent toilet facilities in all villages where Amul has a milk society.

The mission is not just about bringing a cultural change by imbibing good habits among milk producers but also targeted towards encouraging hygienic practices in the milk supply chain.
   
Amul has prepared a model low-cost toilet block that costs Rs.11,500 per unit. While DRDA will support this initiative through subsidy ranging between Rs.4500 and Rs.4600 for BPL/APL families, Amul will provide its members an interest free loan worth Rs.4300 returnable in four years’ time. A member can pay up this loan by getting Rs.100 per month deducted from his/her bill.
   
Sanitation Campaign
   
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Amul Scholar

Amul Scholarships: To encourage outstanding children of farmers in pursuing higher studies Amul introduced scholarship schemes in 1992. The children are given scholarships for pursing Diploma, Graduation, Post-Graduation and Doctorate. Every year the outstanding children are identified from the villages and scholarships are provided to fulfill their dream of achieving academic excellence. This effort has motivated greatly children to excel in their studies and spread education in rural areas.
   
Amul Scholar Felicitation Programme: Annually Amul felicitate outstanding children of employees who have secured highest marks in 10th, 12th standards and Gold Medalist in graduation. Amul Scholars’ Felicitation Programme was initiated in 2004 and has facilitated many outstanding students of Amul family.
   
Amul Vidya Shree & Vidya Bhushan: Amul’s vision is to see an educated, talented and strong youth in a developed India of the future and thereby contribute towards nation building. We at Amul believe that the sound education of its youth is the foundation of every state. Hence it is the most basic constituent for a developing nation like ours. Towards this philosophy, Amul Vidyashree & Vidyabhushan Awards have been instituted to recognize the brilliance of the students across India as well as the quality of education & guidance imparted by the schools they study in. The inception of these awards dates back to 2004-05.
   
The Awards recognize the academic brilliance of Class 10th and 12th top merit rankers across India and the quality of education and guidance imparted by the schools they study in and thereby encourage the spirit of enlightenment among today’s youth. In the first year of the Award Foundation, Amul honored 500 students in Gujarat and other parts of India. In the second year it acknowledged further 2267 students across schools in India. Moving ahead (2006-07) Amul instituted Amul Vidya Bhushan” awards to recognize the toppers of Std 12th examination also. The pan India details on these Awards are available in the following links.
   
It is India’s first of its kind award that recognizes and rewards brilliant minds of India. By winning this award, not only the student gets recognized, but it also help the schools to enhance their image as an academy that imparts quality education, worth emulating by others.
 
Amul Vidya Shree Award (std-10)
Amul Vidya Bhushan Award (std-12)
Vidya Awards

Blood Donation

   
Amul in association with the Indian Red Cross Society aim to inspire, encourage and initiate humanitarian services to minimize, alleviate and prevent human suffering at all times to contribute for “Humanity to Peace”. Towards this objective Amul initiated blood donation campaign since 1987. Blood donation camps are organized regularly in rural areas through Village Dairy Co-operative Societies. Similarly camps are organized in Amul Dairy Campus wherein employees and their family members join in donating blood. In addition, Amul organizes donation of blood on emergency. Amul has made a trend in donating blood to the society.
   

Dairy Demonstration Farm

   
As part of Amul’s continuous effort to improve the socio-economic conditions and livelihood of dairy farmers, Amul has come out with various schemes to increase cattle holding per farmer thereby their income.

A Dairy Demonstration Farm (DDF) has been set up at Mogar to demonstrate scientific methods of dairy farming. The project envisages encouraging the farmers to use high yielding animals and modern aids to increase milk production.
   
The Union provides technical support to milk producers on Scientific Animal Husbandry practices and also facilitates loan disbursement from banks to the needy by guaranteeing the loan repayment on behalf of farmers. The Dairy Demonstration Farm is generating overwhelming interest in milk producer members because of its success and viability.
   
So far, under various schemes, thousands of farmers are covered to increase the cattle holding size from small to medium size

Tree Plantation

In 1946, the unfair trade practises of the middle men brought the farmers of Kaira to unite and fight against this system which brought Amul into existence. Their relentless effort in improving their socio-economic conditions ultimately brought their working as a model for dairy development programme in our country – popularly known as Anand Pattern. Replication of Anand Pattern through Operation Flood programme helped India to achieve first position in production of milk in the world.
   
   
Alarmed by the climate change and global warming and their understanding of that dairy farming like agriculture is dependent on nature, they took an oath on 15th August, 2007, after the flag hoisting ceremony, to plant a sapling and ensure that it grew into a tree. Then individually they planted sapling on their own at their identified locations like their farm, near their home, on farm bunds, etc. This marked the beginning of a silent new revolution to bring a green carpet on Gujarat and India.
   
In the year 2007, 21,000 saplings were planted by the farmers in Kaira of which 10,000 plants have survived. In the following year 2008, they planted more than 5,05,000 saplings of which 1,79,000 have survived. In 2009, third year of their movement, more than 13,51,000 saplings have been planted.
   
Farmers have also created nurseries to produce saplings and almost 45 such nurseries have been created as of date. For better coordination and sustainable success, Teams have been formed at various levels.

Inspired by this movement, whole dairy cooperative farmers of Gujarat under Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) have so far planted 312 lakh saplings.
   
According to statistics of Forest Survey of India considering on an average 30-40 cm diameter of these trees, 106 trees would provide one hectare of green tree cover. Considering 47% survivability of planted trees (based on post plantation survey data, around 148.12 lakhs out of 311.98 lakhs tree planted survived during the last five years), when they fully grow up, would provide additional 1,39,735 ha. of green cover which is additional 6.41% forest cover of Gujarat State of India.
   
In last five years, milk producers of GCMMF planted around 312 lakhs tree saplings. By doing so, milk producers of Gujarat Dairy Cooperatives have shown their concern, awareness and commitment for betterment of environment.

It has been estimated that when one tree is cut, in monetary terms there is loss or Rs. 33 lakhs (Oxygen worth of Rs. 5.3 lakhs, Land Fertility of Rs. 6.4 lakhs, Rs. 10.5 lakh for reduction of pollution of atmosphere and Rs. 5.3 lakh towards Flowers / Fruits and habitation to birds - animals). But the benefits that accrue to mankind when a tree is planted cannot be measured in money and is priceless.
   
When dairy farmers of Gujarat have planted more than 312 lakh trees in just five years and are planning to plant more trees every year, they are doing an invaluable service to the society as the brand “Amul” means price less… priceless service to mankind.

In an era of global warming, Amul is contributing its share in making Gujarat lush green. In this way, the milk producers of Gujarat are ushering in a silent revolution of greening Gujarat.
   
A SAPLING, OFTEN, RESULTS IN A TREE. A CRORE SAPLINGS, HOWEVER, RESULT IN GLOBAL RECOGNITION. "Amul Green" movement wins the International Dairy Federation's award for the best environment initiative in the "sustainability category" during the 4th Global Dairy Conference held at Salzburg Congress Centre, Austria on 28th April, 2010.
 
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