CD Programmes

Quality Movement

We - The motivated and devoted work-force of AMUL- are committed to produce wholesome and safe foods of excellent quality to remain market leader through deployment of quality management systems, state-of-art-technology, innovation and eco-friendly operations to achieve delightment of customers and betterment of milk producers  
Quality Management System Initiatives:
The initiation of Total Quality Management (TQM) way back in 1994 was to work with the well known quality management initiatives which have proven to be effective elsewhere to create a culture of transparency, openness and leadership in the organization. Realizing that with emerging competition, doing business would become more exciting yet extremely competitive which would require at time not only a whole set of new skills and competencies but quick adaptability to change without much stress or turbulence. As a very unique measure Amul extended all the TQM initiatives to its business partners whether it was the farmer producer in the village or a wholesale distributor in a metro town or its most sophisticated production unit.
From the strength of Total Quality Management initiative Amul went on to implement Quality Management System of International Standard. Amul has been the first dairy in India to get accredited with certification of ISO 2200:2005 & ISO 9001 for its operations and plants. Further Amul has set an example that village Dairy Co-operative Societies could also achieve this milestone as these societies are accredited with ISO 9001:2000 – a remarkable achievement in the history of India.
Amul Plants are certified by Agricultural and Processed Food Exports Development Authority (APEDA) for export of dairy products to international markets. Gujarat Co-operative Milk Marketing Federation (GCMMF) which markets and exports dairy products under the brand of “Amul” has bagged award 11th time for excellent performance in exports of dairy products from APEDA - 2008-09, IMC Ramkrishna Bajaj National Quality Award – 2003, "Best Best of All" Rajiv Gandhi National Quality Award - 1999, The International Dairy Federation Marketing Award (2007) for Amul pro-biotic ice-cream launch.
The plants are also periodically audited for Hygiene and Quality Management Systems by various agencies like Export Inspection Agency (EIA), Armed Forces, various Indian Statutory Bodies, International statutory Bodies and Quality Management Agencies.
Amul Dairy has been recipient of countless awards for its outstanding efforts in processing and providing quality products to consumers thereby enhanced income in to the hands of dairy farmers. Some of these awards are the Best Productivity Performance Awards for three consecutive years from 1985 and Sustained productivity Performance Award in 1988-89 from National Productivity Council, Government of India, Indian Merchants’ Chamber Award - for Outstanding Performance in the field of R&D of Food Processing Industries Based on Agricultural Products -1988, again Best Productivity Performance Awards 1994-99 from National productivity Council, G. D. Birla International Award - Outstanding Contribution to Rural Upliftment , Sahkari Vikas Ratna Award – awarded on the occasion of Indian Co-operative Centenary Celebration for the outstanding contributions in the field of Dairy Co-operative movement in Asia – 2005, National Energy Conservation Award – 2009 from Ministry of Power, Government of India.
   
FOOD SAFETY POLICY
We at AMUL, are committed to produce safe and wholesome food to continually remain as the market leader by providing food products delighting customer expectations and bestow safety. We strive to achieve this by, Improving raw milk quality, Applying innovative technology for manufacturing food products, Employing quality and food safety management practices to, manufacture food products in a eco-friendly environment, Meeting applicable statutory and regulatory requirements, Effectively communicate and constantly improve professional skills of employees emphasizing continuous improvement of quality and food safety issues.
Amul has implemented the Quality Management System of international standard to offer ‘invaluable’ products to national and international customers. Its plants are certified for ISO 22000:2005 for excellence in food safety management system.
ISO Accreditation of Primary Dairy Co-operative Societies:

Amul’s primary village cooperative societies are the first ‘grass root level’ organizations in the rural sector to achieve ISO 9001 : 2000 certification in India, perhaps in the world. This has been possible because of Amul’s continued commitment to offer consumers excellent products from the house of Amul.

The focus on health and hygiene, housekeeping, village chilling units, management of village co-operative societies, rapid transportation of raw milk to dairy plant, accelerated milk handling at the dairy reception dock has retained the freshness of milk being received at dairy plant. To sustain and rebuild on this effort, training programmes are organised for all the stakeholder groups involved in the ‘milk procurement chain’, namely, milk producers, village society personnel and dairy plant personnel. Laboratories are equipped with state of the art equipments and well trained professionals.
Hygienic & Clean Milk Production Drive:
The primary village dairy co-operative societies operate every morning and evening for the village farmers. Milk delivered by a producer is measured and a sample is drawn for a quality-testing. Each centre is equipped with an electronic milko-tester for testing quality of milk, automatic weighing machine for weighing of milk with data processing facilities. The entire operation is electronically captured with member-id. Various training programmes, especially on quality management system, good management practises in animal husbandry are imparted on continuous basis to member producers, dairy co-operative personnel and personnel at dairy plants.
Bulk Milk Chillers:
As a part of Amul’s quality movement Bulk Milk Chillers are introduced at primary village co-operative society level. This system has drastically improved the microbiological quality of milk, therefore better return to farmers and good quality of products to consumers. Special trainings are imparted to dairy co-operative personnel for better management of Bulk Milk Chillers.
Road Milk Tankers:
The chilled milk of the co-operative societies are transported to Amul Dairy Plant through road milk tankers once in a day. These milk tankers are insulated to safeguard the quality of milk. A tanker carries three to four societies’ milk together which helps in achieving economy in transportation of milk. These tankers are thoroughly cleaned at every unloading of milk at Dairy Plant and certified for its hygiene for transportation of milk by QC personnel. This system has almost wiped out any possibility of spoilage to milk. Chilling milk at grass root level and transportation of the same in road milk tankers have reduced microbial load in raw milk which in turn has reduced processing costs in terms of energy, thereby better return to farmer producers.
Geo-remote sensing based vehicle tracking system has been put in use for efficient handling of Road Milk Tankers carrying milk to Dairy Plant.
Amul Research and Development Association is a centre of excellence in the field of research and development of cattle breeding and animal health care. This Centre is recognized as a Scientific & Industrial Research Organization by the Department of Scientific & Industrial Research, Ministry of Science & Technology, Government of India. It provides quality semen for artificial insemination program; impart training to inseminators, prevention and control of diseases.
Animal Disease Diagnostic Laboratory:
The mobile and immobile laboratories have contributed to clean milk production drive in routine and emergencies especially in cases of plant or chemical poisoning and diseases claiming sudden death of animals; prompt and accurate diagnosis of the disease to keep the livestock in sound health, taking adequate preventive measures to avert major outbreak of diseases by diagnosing the disease at an early stage; planning for appropriate feeding strategy with the help of complete analysis of metabolic profile of the animal; improving infertility by timely remedial measures; timely detection of sub clinical cases of mastitis and control the incidences; assessing efficacy of vaccination could be determined by detection vaccination titers.
Animal Nutrition:
Amul’s focus on balanced cattle feed supplies to its dairy farmers has helped in better productivity and cattle’s free from problems associated with malnutrition. This has been possible due to its state-of-art cattle feed plant which produces more than 1100 Tons of cattle feed daily. It has future plan to expand its present manufacturing capacity. Amul also helps in development of green fodder.
Introduction of New Analytical Methods:
The BactoScan™ method - The BactoScan™ FC is designed for fully-automatic, rapid and reliable determination of the hygienic quality of raw milk. This is done by counting the total number of Individual BactoScan Counts (IBC) in a milk sample (flowcytometry). The results are used for screening hygiene status at the farm level. This is also used to monitor incoming raw milk to avoid contamination. In order to avoid interference from other particles, such as fat globules, protein micelles and somatic cells, the sample is subjected to chemical treatment in order to destroy these particles and also to break up the clusters of bacteria. Introduction of BactoScan has shown drastic improvement in hygienic milk quality. This has improved further the returns to the hands of dairy farmers.
Quality of life:
Assured market for their milk and daily income round the year from milk has improved the quality of life of farmers. The role of village dairy co-operative societies in the over all development of the villages have brought better social infrastructures in the villages such as roads, communication system, schools, health centers, water facilities, banks etc.
 

Training & Development

   
Training and Development programme of Amul is an ongoing programme since its inception as it believes the development of the institution lies in the development of the people – producer members. It organizes various training programmes based on the need and a few of these are as follows:
   
VMS Workshops: This programme aims at to create a document on Vision, Mission and Strategy for Village Dairy Co-operative Societies. This process has helped to involve and develop dairy farmers for their future planning and review of the growth thereby improve their income and quality of life.
Milk Day Celebration: This programme aims at bringing together all members, including Chairman, Management Committee Members and respective producer members of Dairy Co-operative Societies to identify and solve their problems. This programme is attended by the respective Board of Director and Chairman from the District Union, Internal Consultant of Co-operative Department of District Union.
   
Amul Darshan: This programme aims at exposing producer members to various facets of dairy operations to keep them informed and aware of the development and adopt to good management practices in production of milk. The exposure visits include visit to Cattle Feed Plant, Dairy Plant, Chocolate Plant, Dairy Demonstration Farm and presentation by the Co-operative Development Group.
Management Development Programme: This programme aims at capacity building of Secretaries of Dairy Co-operative Societies in better management and maintenance of ISO standards. For the Management Committee Members it imparts training on management strategies, co-operative laws and their roles and responsibilities.
   
Zonal Meeting: This programme aims at review of internal audit on Quality Management System and Cleanliness of Dairy Co-operative Societies for continuous improvement. This helps in knowing achievements and identifying grey areas for improvement.
   
Village Group Discussion: It aims at encouraging discussion among dairy farmers on scientific animal husbandry practices and its application. The discussions are facilitated by the Internal Consultant of District Union.
   
Awareness and Refreshers Training: It aims at training of Dairy Co-operative Society personnel on Quality Management System in order that the ISO is effectively followed.
Dairymen Training: This programme aims at building managerial skills of progressive farmers who have more than five milch animals to bring more success in their dairy husbandry.
Development Review: This programme aims at District Union’s review of the comparative progress of five year programme of Dairy Co-operative Societies and suggests remedial measures.
Self Managing Leadership Programme: Amul undertakes Self Managing Leadership Programme for women resource persons through Brahmakumari Iswariya Vishwa Vidyalaya at Mt. Abu to bring a value based approach in development process.
   
Amul Patrika: It is an in-house Newsletter distributed monthly to producer members to strengthen their knowledge on scientific animal husbandry practices, quality of milk and sharing success stories.

Animal Health care

Animal Husbandry activity is one of the programmes envisaged by Amul for enhancement of milk production and to take care of farmers that they do not incur economic loss by want of health care service to their cattle holdings. In the beginning itself it was felt that cattle’s health is wealth of farmer as well as of the dairy as it brings growth to farmers and the organization.

 

The first Mobile Veterinary Dispensary was flagged off by Late Dr Rajendra Prasad, then the President of India way back in 1950. Since then Amul has come a long way in the management of animal husbandry introducing the best management practices and the services are provided 24 hours today. Experiencing the best medical service to their cattle, a women in a village of Anand made a remark that it is better to take birth here as buffalo rather than human as they are looked after better than them – human.
   
In order to provide 24 hrs services, Amul has today twelve veterinary-sub-centers with the Head Office at Anand and supported by more than 75 veterinary mobile vans with the best communication system. This programme is well taken care by a dedicated team of 125 veterinarians.

 

Amul has further established mobile and static animal disease diagnostic laboratories at Balasinor equipped with sophisticated equipments and professionals to assist the veterinary services for specific treatment of the ailing animals. The objective of these facilities is to maximize milk production by ensuring sustainable sound reproductive and overall health of milch animals of our milk producers by accurate diagnosis of different diseases of livestock through doorstep and static diagnostic facilities.

 

Some of the activities covered under this programme are: Minimize digestive, metabolic, and infectious diseases; Reduce calf mortality; Immunization programme to avert outbreak of diseases; Educate the member producers’ about animal welfare, hygiene, nutrition, management aspects and clean milk production; Distribution of Saaf Kit pray and Mas-strip to milk producers to make use of teat spray post milking as daily practice; Sexual health control; Dry cow therapy; Introduction of milking machine; Impart training for First Aid and Artificial Insemination; Emergency visit; Animal nutrition and awareness programme etc.
   
The dedicated service of Amul to the live stock of farmers have made its milk procurement area almost free from diseases thereby helped greatly in augmenting milk production and better return to farmers reducing their dependency on the seasonal crops for the livelihood. The effort put by Amul to take care of the cattle stock has helped farmer producers to look after their cows and buffaloes as a part of family members.

Animal Nutrition

   
In the beginning, to take care of the nutritional requirement of cows and buffaloes owned by the milk producers Amul procured and distributed cotton seeds. The Cattle Feed Plant of Amul was set up with the assistance of OXFARM under the Freedom from Hunger campaign of Food and Agriculture Organization to produce 50MT of balanced cattle feed. This plant was inaugurated by late Shri Lal Bahadur Shastri, then the Prime Minister of India and dedicated to the farmers on 31st October 1964.
   
The plant has since then grown in size to become Asia’s largest cattle feed plant producing more 1100MT of feed daily. Amul has plan to further expand its capacity in the coming years. Supply of regular balanced cattle feed has significantly helped farmers to over come economic losses due to health problems, reduced reproductive efficiency, infertility etc. The plant today manufactures following products: Amuldan (Bypass Protein Feed), Calf Starter, Milk Replaced, Mineral Mixer, Medicated Feed, Urea Mineral Molasses Block.
   
   
In order that the feeds supplied to the farmers are cost effective raw materials are procured during seasons from all over India. The following material form part of various feed manufactured by the plant: Cotton seed extraction, Groundnut extraction, Sunflower extraction, Rapeseed extraction, Maize gluten, Maize oil cake, Goar bhardo, Cotton seed oil cake, Mango seed extraction, Palm kernel extraction, De-oiled rice bran, Rice polish fire, Rice, Jowar, Salt Dicolciom phosphate (D.C.P.), Vitamin AD3, Calcite powder Trace mineral, Molasses etc.
   
In addition to above programme Amul procure and distribute quality fodder seeds like, Lucerne, Jowar, Maize etc to fulfill the requirement of roughages of the ruminants. For better utilization of fodder, Amul supplies chaff cutters (Suda) to farmers.

As feed constitute 70 per cent of the cost of milk, reducing the cost of feed while ensuring its nutritive value contributes significantly in improving income of milk producers. Animal nutrition programme Amul has helped a long way the dairy farmers sustaining their dairy farming.

ARDA

   
Amul Research and Development Association
As a part of milk production enhancement programme and improve cattle breeds of farmer producers Amul initiated various development programmes. Amul Research and Development Association is a step towards it.  
   
While the breeding programme was initiated as back as in 1952 with two Surti bulls from the Kanjari village of Kaira district, visionaries like Dr Kurien, Father of White Revolution in India, realized that without a scientific and professional approach in management of breeding and animal health care development cannot take place. As a result of this, a new centre was established in 1964 and registered the same under Societies Act of 1860 as Amul Research & Development Association (ARDA).
   
Today ARDA is a centre of excellence in the field of research and development of cattle breeding and animal health care and its activities conform to the Quality Management System of International Standards.

Further it has also been recognized as a Scientific & Industrial Research Organization by the Department of Scientific & Industrial Research, Ministry of Science & Technology, and Government of India.
   
ARDA carries out various activities for sustainable dairy husbandry. Some of the programmes are: Semen Production, Preservation and dispatch for Artificial Insemination, Progeny Testing, Fertility Improvement, Dairy Heard Improvement, Mass Vaccination and Deworming, Mapping of soil for Deficiency of Minerals, Animal Nutrition, Development of Village Resource Persons (Inseminators) for Artificial Insemination and First Aid, Extension Education for farmers on Good Management Practices in Dairy Husbandry etc. and the services are provided even at the door step of farmers.
   
ARDA has today an enthusiastic team of field veterinarians, Para veterinarians and more than 1000 trained Livestock Development Agents to serve the farmers. It serves the farmers through a network of 1054 Liquid and Frozen Semen Centers
   
Its continuous effort has brought milk procurement from a few cans to on an average procurement of 1.5 millions liters per day and in winter peak almost 2 million liters. ARDA has significantly helped in managing the livestock of farmers thereby their income, livelihood and quality of life.

In order to further strengthen its activities, ARDA is in constant touch with national and international agencies, academicians and researchers and even provide platform for graduates and postgraduate students to do their research work to fulfill their academic purpose..